Point d’ironie
Originating in 1997, Point d’Ironie was co-founded by agnès b., artist Christian Boltanski, and curator Hans Ulrich Obrist. Published six to eight times a year, the publication invites different artists to freely conceive and design each issue, presenting distinctive artistic perspectives and styles.
The term “point d’ironie” (irony mark) was originally a punctuation mark proposed by the 19th-century French poet Alcanter de Brahm. Placed at the end of a sentence, it was intended to convey a tone of humor, irony, and reflection. agnès b. adopted the term as the title of the publication in the hope of bringing art into everyday life through a freer and more accessible format.
To date, Point d’Ironie has distributed more than 100,000 copies worldwide, made available free of charge in museums, galleries, bookstores, schools, cinemas, and agnès b. boutiques. More than simply a periodical, it has become a collectible work of art in its own right, continuing to embody the brand’s longstanding commitment to artistic creation and cultural exchange.




